Independent Music, Built Properly.
The DIY era is dead.
Independent doesn't mean alone –– it means operating with the right tools, strategy and support.
Independent, but not unprepared.
For artists building careers, not just songs.
Recording is no longer the finish line — it’s the starting point.
Artists today are founders whether they realize it or not.
Releases need strategy, distribution needs context, and content needs a plan.
The Operating System for Independent Music.
Born Genius helps independent artists plan releases, build infrastructure, and stay supported — instead of trying to figure everything alone.
Learn It
Understand the business side of music through media, education, and clarity.
Build It
Execute with tools, templates, workflows, and services that actually move the career forward.
Stay Supported
Get ongoing guidance, accountability, and assistance from operators and a serious community.
Talent isn’t the problem. Infrastructure is.
The internet removed gatekeepers, but it didn’t replace the business infrastructure labels used to provide — strategy, rollout, data, distribution, and creative support. Most independent artists are forced to do everything alone, which kills momentum and buries potential.
The Bonkaz Show
Honest conversations with independent artists, producers, and creatives building real careers in the new music economy.
Coming Soon – Launching 2026
Starter (Free)
0
For artists who want access to Born Genius content, media, and resources.
Valid until canceled
$0 plan
Access to content, media, public resources
Community read access
Email updates
Operator (Pro)
29
Every month
For artists who want direct guidance, clarity, and execution support.
Valid until canceled
Everything in Free
Monthly Operator Office Hours
Unlimited global distribution
Priority guidance
Early access to new features
Discounts on services
Join Born Genius.
A membership for artists who are serious about building careers, not just dropping songs.
Built for artists by an artist, not a corporation.
Born Genius was started by J.Bonkaz – a producer, engineer, artist, operator, and strategist who has worked with artists from the underground to platinum, and knows firsthand how hard it is to build a real career with no infrastructure.
"I built Born Genius because talented artists shouldn't fail due to a lack of business infrastructure."
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Platinum placements
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Distribution & operations experience
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Worked across both culture + business
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Operator mindset vs influencer mindset
Build your career like a business.
Get playbooks, media, interviews, and resources designed for independent artists building real careers – not just dropping songs.
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The Operating System for Independent Artists
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